Franchise FAQ

Frequently Asked Questions

How long has Gymboree been in business?

Gymboree began in 1976 when Joan Barnes, a mother from California, tried to find a safe, fun place featuring age-appropriate activities for parents and young children to play together. Unable to do so, she did what any enterprising person would; she started her own programme! Her programme was so successful that, two years later, Gymboree began to franchise its unique programme. We have been growing ever since.

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What type of franchises does Gymboree offer?

We offer two distinctive business models depending on the needs and potential of the intended market.

Gymboree Play & Music Centres are full service centres offering a large range of developmental Programming including levelled and age appropriate developmental play programmes, art and music classes. The Play & Music centres are intended for major urban and suburban markets.

Gymboree Metro Play Centres are designed for smaller markets. They are located in a smaller physical space and offer a limited selection of the Programming offered by a Play & Music Centre. After analysing your intended market area we will determine which of our business models best suits the opportunity.

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What type of training and support is provided?

As a Gymboree franchisee, you receive access to Gymboree’s patented lesson plans and specially designed proprietary equipment, apparatus and branded Gymboree instruments and class props. You also receive a high level of initial training as well as ongoing training and support.

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How much money can I expect to make operating a Gymboree Play & Music franchise?

Like many franchisors, we do not provide or authorise our representatives to provide any information on past or possible future financial results with respect to any Gymboree Play & Music or Metro franchise or company-owned unit. Your financial results will depend on many internal and external factors. We cannot reliably predict, forecast or project future performance, revenues, profits or otherwise for any Gymboree unit. As you go through the due diligence process, we suggest that you contact current operating franchise owners to collect information on the day to day operations of the business so you can complete your own business plan.

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What is the total investment–cash plus financing–needed for a Gymboree Play & Music franchise?

The total investment required for a Gymboree Play and Music franchise will vary, based on a variety of factors, including the cost of real estate and the choice of operating a either a full Gymboree Play and Music centre or a Gymboree Metro Play Centre. If you are interested in becoming a franchise owner, please contact us for further information.

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Does Gymboree assist with financing this investment?

Gymboree Play & Music and Play2Learn GmbH do not provide assistance with franchisee financial investments.

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What skills do I need to own and operate a Gymboree Play & Music franchise?

Successful Gymboree franchise owners come from a wide variety of professional and personal backgrounds. We strongly feel that there must be both a professional and personal fit between you and Gymboree. Here are some factors to consider:

  • Are you passionate about working with children and their parents, and believe in the benefits of early childhood learning?
  • Do you have the business skills necessary to build and grow a successful business?

Gymboree Play & Music is a business which requires a strong owner presence early on and therefore is best suited for those who wish to play a key role in the day-to-day operations of a Gymboree site. All site owners will be trained in the Gymboree programme, should be prepared to teach classes, and are required to train their own teaching staff. A Gymboree site requires a full-time commitment, and therefore, is best suited to those individuals or teams who are able to provide such a commitment.

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Can I franchise a Gymboree Clothing Store?

No, the retail clothing stores are presently owned and operated by the Gymboree Corporation.

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Is Gymboree Play & Music looking to expand internationally?

Gymboree Play & Music currently operates in over 30 countries around the world. We are aggressively working on international franchise expansion and we expand our global reach each year. For additional information on franchising outside of the DACH region, please visit the International Franchise Opportunities page. For a list of the countries that have Play & Music or Metro centres, please view the International Locations page.

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How can I get more information?

Please contact us using the Gymboree Play & Music Franchising form page.

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